Marketing Associate Germany

Join us in changing how pet care is provided worldwide

FirstVet is the first truly digital veterinary clinic. We let pet owners meet with licensed veterinarians via their mobile phone or computer. Our solution contributes to a more balanced and better functioning care process for the entire pet ecosystem. By providing a first point of contact for all pet owners, FirstVet makes pet care more available, more efficient, and more effective.

The role:

Ever since FirstVet started in 2016 we have been on a journey of rapid growth, and we are not stopping here. We have now expanded out of our headquarters in Sweden to Finland, Norway, Denmark, Germany, U.K and the U.S. FirstVet covers nearly seven million pets worldwide.

We launched in Germany in summer 2020 and have now grown to the point where we need our first local Marketing Associate who will play a crucial role in driving our marketing efforts in Germany forward. This person will work closely with the HQ team in Sweden and Team Germany to execute on marketing plans, project management and hands on delivery of marketing initiatives. 

We are a young and fast-growing start-up, working passionately to build a high-quality service and an expansive global company. We value personal qualities at least as much as background and experiences and you’ll work together with a diverse workforce in one of the hottest areas, telemedicine. As a company we work hard, but we have fun along the way. You'll be joining a friendly and supportive team that always thinks that we can do better. A creative and progressive work environment is guaranteed - we're in the business of disruption. 

To get the most out of this opportunity you should be a generalist who enjoys covering both planning and execution.You will help create compelling marketing campaigns, inclusive of digital, social, and other mediums, and manage our social media platforms with the goal of driving awareness for FirstVet. You take care of our written communication (e.g. landing pages, social media, newsletters, co-marketing with partners) towards the German market. 

Your responsibilities:

  • Support marketing campaigns from beginning to end across a range of channels, including digital, social, TV, OOH and more.
  • Own and manage our social media channels, building our online community and driving awareness through engaging organic and customer-created content. 
  • Make sure that Germany's marketing activities support our overall KPIs and drive towards relevant goals for the market.
  • Build relationships with our partners’ marketing teams to work on joint campaigns and initiatives.
  • Work with our designers to ensure our creative assets are built effectively for purpose and gather learnings to improve them. 
  • Support in analysing the effectiveness of marketing campaigns and help to identify areas for optimisation and improvement.
  • Production of written content such as newsletters and website landing pages, based on yearly content cycle and SEO best practice.
  • Keep up with the latest pet sector trends to identify opportunities for FirstVet to enhance its marketing campaigns.
  • Support our in-person marketing activities at events and shows.
  • Having a creative and innovative mindset where you constantly iterate on and improve our marketing.  

The person we are looking for:

We are looking for an energetic self-starter and creative marketer who can build relationships across the organisation. You should have a strong interest in joining an early-stage startup where roles and responsibilities aren’t always narrowly or clearly defined. You are able to navigate through a changing environment and keep your structure even though the processes are not always clear. You are resourceful, organised, personable, have exceptional attention to detail and quality and have the ability to develop well-defined processes to support effective campaign rollouts. We’re seeking a colleague that has innovative and creative ideas on how to solve problems and takes action when challenging situations occur. You’re ready to get stuck in, learn on the job and quickly become an integral part of the FirstVet team. 

Apart from that we also believe that..

  • You have a relevant university degree, preferable within business and/or marketing 
  • You have 1-2 years of relevant marketing / agency experience of supporting marketing campaigns across the marketing mix
  • You love social media and have your own ideas for engaging, shareable content that will drive brand awareness and build our online community
  • You possess strong quantitative and analytical skills, with the ability to use data to make decisions and optimise campaign performance
  • You have disciplined time management and organisational skills
  • You’re a great communicator, possess strong interpersonal skills and can build relationships quickly
  • You have experience managing multiple stakeholders and are confident in presenting your ideas
  • You’ll thrive in a dynamic environment where you have the opportunity to shape your role within a growing start up
  • You are fluent in German and English

Desirable qualities:

  • You have an understanding of testing approaches, including A/B tests, and metrics, such as CPM, CAC, CPA, ROI etc. 

Apart from the above-mentioned requirements, it goes without saying that an interest in animals is highly desirable. We’re a pet-orientated organisation and it’s not unusual for a dog or cat to join our Zoom calls! 

If this sounds exciting to you, please submit your application with a resume and a short cover letter today and we will get back to you right away. Interviews are held continuously. 



Or, know someone who would be a perfect fit? Let them know!


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Workplace and Culture

FirstVet’s team players come from a wide range of backgrounds, including veterinarians, marketing gurus, investment professionals, pet care experts and growth hacking ninjas, resulting in a dynamic and collaborative workplace. We believe in achieving goals together by including everyone's point of view, and while doing this, have loads of fun. For us, personal qualities are just as important as background and experience.

So, if you like cuddling with dogs, having sea view coffee breaks (at least in the Stockholm office) and want to take part in changing the veterinary industry for the better – FirstVet might be the right place for you!


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