Performance Marketing Lead

Join us in changing how pet care is provided worldwide!

We’re looking for a fearless and enthusiastic growth hacker who is ready to take our growth to the next level. FirstVet is growing fast and in order to facilitate our global expansion, we’re strenghtening our marketing team with our first in-house Performance Marketing Lead. If you’re looking for a central position in a fast-growing and fun international environment, this is the role for you.

As FirstVet’s Performance Marketing Lead you’ll shape our in-house strategy and process regarding SEM for our two main business areas: veterinarian video calls and sales of products for our e-commerce. You’ll be at the forefront of our growth initiatives worldwide working closely with the CMO, Country Managers, Country Marketing Leads and other marketing experts. You'll be in charge of large budgets and are expected to reach ambitious goals for our current seven markets; Sweden, Norway, Finland, Denmark, Germany, UK and the US. In return you’ll have a unique opportunity to become a key player in an exciting global growth journey. 

You’re a self-starter who enjoys strategy as much as working hands-on in the ad tools. We believe that you currently work with digital growth at a marketing agency or in-house at a B2C company, e.g. within subscription based services such as streaming or gaming, or e-commerce.

As FirstVet’s first Performance Marketing Lead, you will work closely with our team of marketers and SEO experts to maximize customer acquisition and ROI. You will work towards pre-defined cost and conversion targets.

You’ll primarily manage our Paid Search campaigns (SEM) on all our markets, working mostly within Google, and other search engines such as Bing. 

Your responsibilities: 

  • Making growth projections based on available targets, budget and data, together with C-level leaders and Country Marketing Leads
  • Set-up, QA before launching, monitoring and optimizing ad campaigns 
  • Campaign optimization will include: bid strategy, keyword research and optimization, copy improvements (with the support of our local market teams), landing page recommendations, etc.  
  • Effectively manage campaign expenses by staying on budget, estimate upcoming monthly costs and reconcile any discrepancies you might identify 
  • Identify trends, collect insights, recommend and implement tests
  • Research and competitor analysis
  • KPI tracking, analyzing and reporting to the performance team
  • Ownership of the annual performance marketing budget for seven international markets

The person we are looking for has:

  • 5 years of hands-on experience with Google Paid Search
  • Experience from e-commerce and multinational brands is essential
  • Are up-to-date with the latest trends and best practices in SEM
  • Have an in-depth knowledge of SEO 
  • Confidence in using Google Analytics and other analytical tools such as Adjust, Appfigures, FireBase
  • Communication skills: you are clear and straight to the point in your reporting and recommendations
  • Additional knowledge in other paid marketing channels, including Facebook, Instagram or if you have worked with app brands is a plus

Apart from the above-mentioned requirements, it goes without saying that an interest in animals is highly desirable. We’re a pet-orientated organisation and it’s not unusual for a dog or cat to join our Zoom calls!

So, if you want to take part in changing how pet care is provided worldwide – FirstVet might be the right place for you!

Do not wait too long with your application as interviews are held continuously.

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Strandvägen 47
114 56 Stockholm Directions View page


WC2N 5DU London Directions View page

Workplace and Culture

You will be part of a fantastic group of people, based in several countries, who believe that having fun together in a professional environment will build a long-lasting company culture where everyone gives 100%. We are a young and fast-growing start-up, working passionately to build a high-quality service and an expansive global company. We value personal qualities as much as background and experiences.

We’re a pet-orientated organization and it’s not unusual for a dog or cat to join our Zoom calls!


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